Carlo Cusimano ON FIELD · TREVISO
Marketing portfolio · 2026

Carlo Cusimano

Digital Marketing Specialist

Three years across established companies and sports projects. I don't commission content: I shoot it myself, on site — arena, ski resorts, mountains, events — then I edit it, publish it and optimise it against performance data. I run Meta Ads and Google Ads campaigns for awareness, consideration and conversion, coordinating internal and external partners.

cusimanocarlo27@gmail.com LinkedIn Download my CV @RANKWRLD @pulsarbasket Treviso · open to relocation
Scoreboard
REAL FIGURES FROM CAMPAIGNS I RAN MYSELF
3
years of experience
across sport, energy and travel
8.000+
leads generated on Meta Ads
at €1.34 cost per result
+25%
conversion rate
on landing pages and funnels
35%
email open rate · 8% CTOR
on a segmented database
01The method

How I work

Six steps I repeat on every project, from the first site visit to the report that says what to change.
01

Read the field

Before producing anything I look at who's around: competitors, sector trends, the language that works and the space nobody has taken.

CompetitorsTrendsSWOTBuyer personas
02

Audit what is already there

Website, SEO and keywords, social profiles, database: I photograph the starting point and work out where users are lost.

SEO auditKeywordsGA4Funnel analysis
03

SMART goals and KPIs

I agree with the team what "going well" means before we start: numbers, deadlines and the metrics to check every week.

SMART goalsKPIsBudget
04

Production in the field

My favourite part: I go where things happen — arena, ski resort, mountain, event — and film, photograph and edit it myself.

On fieldOn siteReels & videoPhotography
05

Distribution and push

Multichannel content plan, newsletters and paid campaigns: every piece goes out where the right audience can actually meet it.

Content planMeta & Google AdsEmail
06

Measure and correct

I read campaign, CRM and analytics data and turn it into decisions: what to keep, what to cut and which format to push next month.

ReportingA/B testingOptimisation
02Behind the lens

Shot by me

The part of the job I like best: pick up the camera, go where it happens, come back with the footage. Press play.
03The seasons

Career path

Four roles across sports clubs, a travel platform and community energy.
09/2023 – 08/2024
Junior Social Media Manager
NutriBullet Treviso Basket · Serie A
  • Match-day content shot courtside: photos, reels and stories
  • B2B newsletters to the 135 members and the sponsor network
  • Sponsor activations and events, from «Crich Sport & Cultura» to the partner website
09/2024 – 05/2025
Digital Marketing Specialist
Snowit S.r.l. — Discovera
  • Meta Ads campaigns and creative A/B tests: 8,000 leads at €1.34
  • Newsletters and email blasts on a segmented database: snow report, Snowcast, Hotel + Ski pass
  • Content plan and social series across three brands: Discovera, Snowit, Tribalá
06/2025 – 08/2026
Digital Marketing & Community Specialist
Regalgrid (B-CER) · community energy
  • Content creation across four platforms: B-CER, CoGenera, Regalgrid, Quantica Italia
  • Brochures, flyers and communication kits delivered to six municipalities
  • «Porta un amico» referral scheme and Meta campaigns on community energy
Freelance collaboration
06/2025 – present
Sport Hub S.r.l. · Pulsar project
Head of Communications
  • Communication plan and content plan for the project
  • Filming and editing first-hand: interviews and reels in the field
  • PulsarInclusive community and ad campaigns for the crowdfunding

Four different sectors, the same job: go where things happen, tell the story, then measure whether it worked. Sport · Mountains · Energy · Inclusive sport

04The kit

Skills

Tools I use daily, from strategy through production to measurement.

Content management

  • Multichannel content planning, community moderation
  • Native content: copy, photos, video, reels, stories
  • Filming and editing first-hand

Advertising & performance

  • Meta Ads and Google Ads (Search certified)
  • Testing creatives, copy and landing pages
  • Measurement in GA4

CRM, email & automation

  • Brevo, Mailchimp, VoxMail
  • Referral and loyalty

SEO, analytics & tools

  • SEOZoom, Ubersuggest, Semrush
  • WordPress, basic HTML
  • Photoshop, InDesign, Canva, ClickUp
DeepSEOin progress2026
Google Ads — Search2025
Adobe InDesign CC Essentials2025
Microsoft Dynamics 365 Fundamentals2022
05The match report

Projects

First the six pieces of work I most enjoy talking about. Below, everything else in a list: open a row for figures, details and material.

Case study

THE SIX MAIN PROJECTS

All projects

06Education

Master's capstone projects

Final projects developed in full, with the same method I use on professional work.
start2impact · modulo SEO

Three SEO projects

Master in Digital Marketing start2impact · completed 28 November 2024, with a portfolio of 26 individual projects
Master in Sport Business Management 24ORE Business School · awarded 9 October 2024 · full time, classroom and on-the-job training
BSc in Economics and Business Ca' Foscari University of Venice, 2022 · thesis «Io, Robot e Smart Cities: un'Italia divisa, una Milano all'avanguardia»
07Visual archive

Content wall

Every cover opens the full document, carousel or video. It is the raw archive of what I have produced.
The teams
ORGANISATIONS I HAVE WORKED FOR
Outside work
WHAT I DO WHEN I AM NOT WORKING
RANKWRLD
Personal project

RANKWRLD

My YouTube channel: anime, reviews and TV series rankings. I write it, film it and edit it on my own — it is where I experiment with formats, titles and thumbnails with no client involved, and where I see straight away what really holds the attention of an audience under no obligation to watch me.

AnimeReviews TV series rankingsEditing
1.000subscribers and growing
Go to the channel ↗
Four years as an athletics coach The longest continuous commitment I have had. Being with a group, explaining a movement and correcting it while they do it: it is the same craft as storytelling, with different tools.
Languages Italian native · English B2 · German A2
Photography and running The two things that taught me to stay on the spot and wait for the right moment.